5 ways to signal trust to providers before product demos.
Treat HIPAA like it’s the first thing a health system sees.
Not after the demo.
Not after the case study.
Not after they ask about cost.
Here are 5 ways to do it:
✅ Publish a HIPAA statement on your website
→ Show you take patient rights and safety serious
✅ Include security articles in your blog
→ Show you care about more than just your features
✅ Brag about your risk assessments
→ Find clever ways to mention it in your marketing deck
✅ Assign a dedicated owner (not your Devs)
→ Providers don't see health tech CISOs often
✅ Ask them about their SLA requirements
→ This signals you understand uptime is critical
This is how you prove your product is safe, secure, and provider-ready!
So why does it matter?
So many health tech organizations are knocking on the door of health systems about their new solution with AI features. Innovation is a good thing, but at the same time providers are concerned about AI security and privacy.
So how to you differentiate yourself? Don’t only make the solution benefits as part of your pitch. Talk about your AI governance strategy…a lot! Features aren’t the only way to differentiate yourself. Make cybersecurity a part of your mission. After all, patients lives are at stake.
Governance = Trust
If HIPAA compliance leaves your engineers overwhelmed, let us help you manage it.
Our trusted vCISO service helps you secure your systems so your team can focus on what they do best! Schedule a call now to talk with an expert.