5 ways to signal trust to providers before product demos.

Treat HIPAA like it’s the first thing a health system sees.

Not after the demo.

Not after the case study.

Not after they ask about cost.

Here are 5 ways to do it:

✅ Publish a HIPAA statement on your website
→ Show you take patient rights and safety serious

✅ Include security articles in your blog
→ Show you care about more than just your features

✅ Brag about your risk assessments
→ Find clever ways to mention it in your marketing deck

✅ Assign a dedicated owner (not your Devs)
→ Providers don't see health tech CISOs often

✅ Ask them about their SLA requirements
→ This signals you understand uptime is critical

This is how you prove your product is safe, secure, and provider-ready!

So why does it matter?

So many health tech organizations are knocking on the door of health systems about their new solution with AI features. Innovation is a good thing, but at the same time providers are concerned about AI security and privacy.

So how to you differentiate yourself? Don’t only make the solution benefits as part of your pitch. Talk about your AI governance strategy…a lot! Features aren’t the only way to differentiate yourself. Make cybersecurity a part of your mission. After all, patients lives are at stake.

Governance = Trust

If HIPAA compliance leaves your engineers overwhelmed, let us help you manage it.

Our trusted vCISO service helps you secure your systems so your team can focus on what they do best! Schedule a call now to talk with an expert.

Breach of the Week!

CVS Under HIPAA Investigation

L Trotter II

As Founder and CEO of Inherent Security, Larry Trotter II is responsible for defining the mission and vision of the company, ensuring execution aligns with the business purpose. Larry has transformed Inherent Security from a consultancy to a cybersecurity company through partnerships and expert acquisitions. Today the company leverages its healthcare and government expertise to accelerate compliance operation for clients.

Larry has provided services for 12 years across the private industry developing security strategies and managing security operations for Fortune 500 companies and healthcare organizations. He is influential business leader who can demonstrate the value proposition of security and its direct link to customers.

Larry graduated from Old Dominion University with a bachelor’s degree in Business Administration with a focus on IT and Networking. Larry has accumulated certifications such as the CISM, ISO27001 Lead Implementer, GCIA and others. He serves on the Board of Directors for the MIT Enterprise Forum DC and Baltimore.

https://www.inherentsecurity.com
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